Boston temporarily closed parts of bridges, subway stations, an Interstate highway and even part of the Charles River on Wednesday after the authorities found what the police described as suspicious devices at nine places.
But the devices, which included circuit boards, turned out to be part of a marketing campaign by Turner Broadcasting to advertise a cartoon television show, “Aqua Teen Hunger Force.”
This may be creative, but it is a bad, bad, bad idea. You can say we're overly paranoid about terrorism. You can say we're not paranoid enough about terrorism. But the fact remains, law enforcement takes weird electronic devices found in key locations, like bridges, very seriously.
One person has been arrested, and I imagine others will follow. They'll probably not end up in jail, but rather paying huge fines. The Mayor of Boston is ticked and planning (it looks like) to not only sue but press charges:
“It is outrageous, in a post-9/11 world, that a company would use this type of marketing scheme,” Mr. Menino said in a statement. “I am prepared to take any and all legal action against Turner Broadcasting and its affiliates for any and all expenses incurred during the response to today’s incidents.”
So, the next time one of your employees has a "fabulous, creative idea," please run it by legal. Or someone with half a brain.