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Friday, May 04, 2007

Attracts Chickadees, Grossbeaks and Juncos

We have a bird feeder on our back porch. I just noticed that the bird seed I buy says it attracts the above birds.

I don't have any idea what a Grossbeak or Junco is. (I know, I know, Google is my friend, but I don't feel like it.) So, my question is, do I really want to attract these birds. That is, apparently, what I am attracting based on my decision to purchase this type of birdseed.

Yesterday I went to a seminar that included a section on Corporate Branding. Not a "Hey, Sprite is good to drink" type of branding, but "Coca-cola is a great company to work for" type of branding. (That wasn't the example in the seminar, by the way. I have no idea if Coca-Cola is a good company to work for. I just know I don't need all that available sugar in all my meetings.)

Anyway, are you branding your company to attract the kinds of birds--um, applicants--you want, or did you just buy the cheapest bag? Do you keep stamping your foot and saying, "Why do I always get resumes from Juncos? I don't want more Juncos. I want Peacocks!" (You don't, by the way, they are noisy.) Well, what birdseed are you using?

And just because I couldn't stand it any more, here is a Junco.

1 comment:

Rachel said...

I'm not in HR at all, but I do have birdfeeders and for the first time in my life we are getting cute birds in our yard and it was because I finally understood the principle you discuss.

We were getting lots of juncos, but they apparently migrate farther north for the summer. Right now we're getting black-capped chickadess, cardinals, goldfinches and house finches and we all find it incredibly exciting in my household! We put out a bird bath which attracted a pretty pair of morning doves. We've also planted some perennials that claim to attract hummingbirds and butterflies.

ps We have 3 feeders: 1 = safflower seed, 2 = thistle seed. We had black-hulled sunflower seeds for a while, but the squirrels would eat 3 pounds in a day, whereas they don't touch the thistle and safflower seeds.